Marc Benioff, the co-founder and CEO of Salesforce, has long been known for his love of technology. His journey into the tech world began at an early age when he started coding and developing games as a child. This early experience cultivated a lifelong fascination with gadgets and technological advancements. Recently, during an episode of the Equity podcast by TechCrunch, he shared insights into his current tech interests, particularly highlighting his affinity for automobiles. While his Oura ring caught attention, Benioff revealed that his true passion lies in his vehicles, showcasing how technology has seamlessly integrated into everyday life.
During the podcast, Benioff remarked that he perceives his car as “really advanced,” drawing attention to the sophistication and innovation found in modern automobiles. He expressed admiration for GM’s OnStar technology, a service that provides information, navigation, and emergency assistance, which also serves as a functional bridge connecting life on the road with the realm of technology—a hallmark of his professional aspirations. Benioff’s passion for vehicles, however, does not rest on one single car. He candidly admitted to owning a diverse fleet, which not only exemplifies his love for automobiles but also signifies his ability to embrace and invest in innovative technologies.
Living on the Big Island of Hawaii, Benioff has adapted to his rural surroundings by exploring the world of trucks. He stated, “I love trucks right now,” which reflects a shift in his automotive interest, paralleling his lifestyle on the island. The entrepreneur named various models he owns, including multiple GM trucks, a new Silverado, and the Hummer EV, emphasizing the innovative electric options available in today’s market. Furthermore, he mentioned possessing two Ford Lightnings, highlighting his enthusiasm for electric vehicles and their potential to drive the future of automotive technology.
Interestingly, Benioff’s extensive collection of advanced vehicles was not merely a personal preference; it reflects his business strategy as well. His interactions with major automotive companies—many of which are Salesforce clients—allow him to pitch his company’s AI advancements effectively. This interplay between personal and professional spheres showcases how deeply intertwined technology and business are for Benioff. By aligning his passion for cars with his business endeavors, he enhances his credibility within the tech sphere, further solidifying Salesforce’s position in emerging AI technology for the automotive sector.
Benioff concluded his discussion humorously likening his fondness for his numerous vehicles to a parent’s love for their children, stating, “I love all my children.” This whimsical analogy underscores his eagerness and affection for innovation across various brands, including Toyota and his awaited Volkswagen EV Bus. His ability to simultaneously embrace a playful tone while discussing serious technological advancements captures the essence of his personality—an inventive leader who thrives at the intersection of technology, personal passions, and business strategy.
Marc Benioff illustrates how personal interests can enhance professional capabilities, emphasizing the significance of passion—whether for tech gadgets or automobiles—in shaping the future of innovation.