In an age defined by digital connectivity, the struggle to use smartphones intentionally rather than mindlessly has become increasingly relevant. Smartphones, equipped with operating systems like iOS and Android, offer features designed to curtail excessive usage, yet many find these measures insufficient. We often fall into patterns of habitual unlocking—essentially using our devices out of reflex—without any real purpose or engagement. To address this psychological behavior, Yaroslav Neznaradko, a Ukrainian developer, has created an intriguing Android application called Intenty.
The conception of Intenty didn’t occur overnight. Neznaradko’s introspection began in 2019 when he realized that he was spending excessive hours scrolling through social media, checking emails, and consuming news content. His discovery was both alarming and relatable: many share the experience of unconsciously reaching for their phones, only to find themselves lost in an endless loop of notifications and distractions. Even after employing various screen time restrictions and app blockers, Neznaradko found these tools to be more frustrating than beneficial. This sparked the initial idea for Intenty—to create a system that prompts users to declare and consider their intentions before engaging with their device.
Initially, he experimented with a physical notebook, writing down his intentions each time he unlocked his phone. Surprisingly, this manual reflection proved effective. However, his first digital attempt was limited. When the first version of Intenty launched in 2020, it primarily focused on asking users merely one question regarding their reasons for unlocking the device. Neznaradko recognized that this initial approach lacked depth and flexibility, particularly after recognizing the technical limitations of developing for iOS.
Revamping a Concept: The Evolution of Intenty
By 2023, after a period of stagnation, Neznaradko rebranded Intenty, pivoting the app’s offerings towards a more user-centric model. Inspired by the rise of technologies like ChatGPT, he incorporated a chat-style interface that asked users about their intentions each time they unlocked the phone. While innovative, this approach encountered challenges in user retention and engagement.
In response, Neznaradko invested time into researching human-computer interaction principles. This led to the launch of an updated design that allows users to customize their nudges according to their needs. Categories such as Intention, Necessity, Grounding, Posture, and Minimalism offer users diverse prompts tailored to their digital habits. The notable feature of swiping to bypass nudges—while detracting from the app’s ultimate goal—demonstrates an understanding of user autonomy and freedom.
Moreover, users can personalize the frequency and intensity of nudges, striking a balance between gentle reminders and overwhelming users. The option to set cooldown periods for nudges recognizes that some situations require immediate phone access. These thoughtful adjustments illustrate that Neznaradko is listening actively to user feedback and is committed to refining the app continually.
Market Positioning: Competing for User Attention
While Intenty offers a unique approach to intentional phone usage, it operates in a competitive landscape filled with alternatives like One Sec and Minimalist Screen Time, which employ various tactics to limit or redirect users’ focus. Understanding user feedback from platforms like Hacker News has been instrumental in Neznaradko’s iterative process. Users have provided insights into their preferences regarding nudging—some desire more freedom in their usage patterns, particularly for quick, task-oriented actions like taking photographs.
The challenge of determining when to nudge users, particularly during productive sessions or in the midst of quick tasks, illustrates the complexity of behavioral technology development. Neznaradko’s ambition includes integrating a feature that could signal users during prolonged phone use, encouraging breaks without disruption.
With plans to innovate further, Neznaradko imagines a future where Intenty could include multimedia nudges, utilizing images or videos to capture users’ attention effectively. Such expansions could elevate the app’s effectiveness by catering to different user learning styles and preferences.
The quest for intentional phone usage is ongoing, both for Neznaradko and users navigating their digital lives. As smartphones remain an omnipresent aspect of everyday life, tools like Intenty seek to reconcile our digital habits with purpose and mindfulness. Understanding the fine line between connectivity and distraction will define the next steps in this innovative journey.