In a bold move to capitalize on the cultural phenomenon that is “Severance,” Apple has ingeniously inserted the Lumon Terminal Pro—a fictional computer—from the series into its retail website. This clever marketing maneuver does not just echo the sentiments of television fans; it sets a precedent for how corporations can blur the lines between entertainment
Hardware
Apple is constantly seeking to refine and enhance the user experience, and their latest announcement regarding the AirPods Max truly illustrates this commitment. On Monday, the tech giant unveiled plans to integrate lossless audio capabilities and ultra-low latency audio features into its high-end headphones. This initiative signals a significant shift towards higher fidelity in personal
In an era dominated by smartwatches laden with complex functionalities, Eric Migicovsky’s recent revelations about his new ventures, the Core 2 Duo and Core Time 2 smartwatches, bring an enchanting breath of fresh air. Here is a reminder that sometimes, less is more. Migicovsky, the mastermind behind the original Pebble smartwatch, which was among the
In a significant leap toward the future of artificial intelligence, Nvidia has unveiled its latest innovations at GTC 2025. Spearheaded by CEO Jensen Huang, the company introduced a new lineup of “AI personal supercomputers” leveraging the power of the groundbreaking Grace Blackwell chip platform. These machines, named DGX Spark and DGX Station, are set to
In today’s hyper-competitive landscape, merely having an innovative product or service is not enough to ensure success. Your brand needs to be heard, seen, and remembered. TechCrunch events serve as fertile ground for this very purpose. They offer a haven for entrepreneurs, startups, and brands looking to catapult their visibility and influence within the tech
Google’s recent launch of the Pixel 9a presents a bold and refreshing perspective in the competitive midrange smartphone segment. Priced at $499, the Pixel 9a not only introduces significant hardware upgrades but also makes a daring design shift by eliminating the signature camera bar that has characterized its predecessors. This move reflects Google’s intent to
Snap Inc. continues to push the boundaries of augmented reality (AR) technology, showcasing its commitment to innovation with the recent enhancements to the fifth generation of its Spectacles. In a landscape where AR has primarily been relegated to smartphones and flat screens, Snap emerges as a pioneer by focusing on fully immersive experiences through its
In a significant shift that has left Echo users questioning their privacy, Amazon has announced that it will eliminate the option to store Alexa voice recordings locally. This announcement was delivered via email to customers who had opted for the “Do Not Send Voice Recordings” feature. Alarm bells should be ringing for many users—this feature
In a transformative shift for the Indian smartphone landscape, Xiaomi has announced a significant partnership with PhonePe, a leading fintech company in India. This collaboration will see Xiaomi’s smartphones preloaded with the Indus Appstore, a strategic replacement for the company’s existing GetApps service. The announcement underscores a growing trend among smartphone manufacturers to ally with
In a landmark decision, Intel has announced the appointment of Lip-Bu Tan as its new CEO, marking a significant turn in the tech giant’s journey. This strategic choice comes after a transitional period under the guidance of interim co-CEOs David Zinsner and Michelle Johnston Holthaus. With Tan’s appointment, Intel seems poised to inject fresh vigor
In today’s technologically advanced society, the integration of wearable devices into daily life represents a significant shift in healthcare monitoring. These gadgets, which enable users to track everything from heart rates to sleep patterns, have captivated a large audience. According to recent data, approximately 44% of American adults own devices tailored for health tracking. This
In a pivotal move that could redefine India’s semiconductor landscape, Infineon Technologies, a giant in the semiconductor industry based in Germany, has forged a strategic alliance with CDIL Semiconductors, an established Indian chipmaker with over sixty years of industry experience. This partnership is not merely an economic transaction; it represents a significant step toward bolstering