In an era where touchscreens dominate the smartphone market, Clicks is boldly introducing a line of physical keyboards tailored for Android users. The company’s recent announcement signifies a deliberate return to the beloved design of BlackBerry devices, aimed at those who crave the tactile feedback of a physical keyboard. With the launch of keyboard cases for popular models like Google Pixel, Motorola Razr+, and Samsung Galaxy, Clicks is tapping into a rich vein of consumer nostalgia.
Starting today, enthusiasts can pre-order these cases that promise to merge modern technology with a nod to the past. The introduction of these keyboard cases comes at a competitive price point, especially compared to Clicks’ existing iPhone counterparts. The Google Pixel 9 and Pixel 9 Pro models will start at $99, a price that is set to increase to $139 after March 21. Motorola Razr+ and Samsung Galaxy S25 users enjoy the same introductory price, which also requires a down payment of $49 for secure reservations. This pricing strategy not only makes these products accessible but also encourages early adoption, enticing users to revisit the tactile typing experience that characterized earlier mobile technology.
Clicks has certainly capitalized on nostalgia, evoking memories of when BlackBerry phones were at the pinnacle of smartphone technology. However, the company acknowledges the challenges that come with adapting this functionality to modern devices. Their existing BlackBerry-inspired iPhone cases reportedly present ergonomic challenges, as the designs clash with the sleek aesthetics of contemporary smartphones. Users have described a cumbersome typing experience, likely due to the additional weight and awkward shape of the combined devices.
In order to address these potential drawbacks, Clicks has prepared instructional documentation on ergonomic handling, indicating a commitment to providing users with the necessary skills to adjust to this hybrid design. Feedback from those who have adapted suggests that while challenging at first, many users find themselves enjoying the familiarity and precision that a physical keyboard brings.
Beyond nostalgia, Clicks is adding meaningful upgrades to enhance the user experience. The cases utilize metal dome switches for satisfying tactile feedback, ensuring that every keystroke is felt—an essential feature for passionate typists. Moreover, the keyboards offer backlit keys for ease of use in low-light conditions, and support for keyboard shortcuts that can help streamline tasks.
Additionally, these keyboard cases incorporate modern technology through USB-C charging, with wireless charging available for Pixel devices. The inclusion of a companion app offers a personalized touch, allowing users to save their preferences and optimize their keyboard settings.
The Clicks keyboard cases for Android come in an appealing array of colors, further emphasizing their modern appeal. The Pixel cases are available in dashing hues like Surge (bright yellow) and Onyx (black), with shipments starting in late April. The Razr+ models will feature vibrant options like Electric (bright blue) along with Onyx, set for release in late May. Finally, the Galaxy S25 cases will showcase Pinot (red) and Onyx, shipping in June.
Clicks is not just selling a product but is offering a slice of nostalgic technology reimagined for contemporary users. With a thoughtful approach, they aim to bridge the gap between the past and the present by addressing both the emotional connection and the practical needs of the modern smartphone user. As they venture into the Android market, it will be intriguing to see how the reception unfolds in the coming months.